Why Choose Us?

Jim Pedder Alfred James Financial

James Pedder

Company Principal

I understand finding someone you trust can be difficult

When it comes to financing your home or business, I know how hard it can be to find someone you trust. I have over 30 years’ experience working in the financial services industry, the majority at senior level. I have a dedicated approach to delivering desired client outcomes, working in a friendly and enthusiastic manner. Regulated and member of the National Association of Commercial  Finance Brokers you can have peace of mind when it comes to arranging the finances around your home or business

James Pedder
Alfred James Financial Services.

Experienced Financial Services

Regulated Independent
Expert Advice

Wide selection of financial products and services

Whole of the Market and Broker Exclusive Products

Bespoke Service

Bespoke Service from Boutique Brokerage

Our Mission

We believe that every individual and business owner living in the United Kingdom should have access to meaningful, trusted and affordable advice when it comes to the finances around their home or business.

Therefore, our goal is to work with our clients to increase both their knowledge and access to the most appropriate funding from whole of the market whether for homeownership, improved commercial finance or releasing equity in retirement.

We offer the widest range of products and services from the whole of the market, giving our clients sound advice after assessing their needs.

‘I look forward to working with you and on your behalf in a friendly proactive and productive manner.’

James Pedder
Alfred James Financial Services.

Any questions regarding our services?

Chartered Insurance Institute
FSB Member
NACFB helping UK business

Why Choose Alfred James?

Client Service

Alfred James is dedicated to listening and delivering a high-class bespoke service to achieve those goals in a fast efficient and secure manner.

Professional Integrity

Regulated advice and member of the National Association of Commercial Finance Brokers (NACFB)


Whole of the market as well as broker only exclusives from the high street to the specialist lenders unavailable by the public. All results tailored to suit your circumstances prior to application.

Professional Experience

30 years working in financial services mainly at a senior level. Building long lasting professional relationships at all levels. Helping fund large institutional banking and mortgage providers treasury operations, balance sheet and regulatory capital requirements.

Support of the Network

Proud to be part of an independent family run national network of financial and mortgage advisors with a high residential and commercial skill set as well as hands on office support and proactive compliance staff.

Flexibility of Delivery

Face to face meet and greet at your convenience/ your home or my offices /Virtual / Phone/or over Secure Client Portal allowing seamless exchange of documentation and secure private communication.

Wide Client Base

HNW individuals requiring large principle loans and business owners, directors, and shareholders with complex and multiple income streams, self-employed and sole traders to first time buyers operating on minimum budget.

Fee FREE Residential Mortgage Advice

No broker fees to pay up front or on completion Just the best advice from the whole of the market accelerating your cost of mortgage savings.

Free Protection Clinic

Let's sort out what is necessary and what is not? What is affordable? Does it do what it says it does? To make sure you, your family, your business is protected in case of unforeseen circumstances.

Our 6 Step Process

At Alfred James Financial Services we work to a 6 step process to help identify your needs, gather information and conduct market research to  find the perfect solution help you implement this. 

Alfred James Financial Services Process

Access the Best Funding from the Whole of the Market